WELCOME
Get to know me and my skills better 👀
Former pharmacist, current digital marketing assistant and hopefully your future employee.
Digital Marketing
Content Management
Content Creation
Influencer Marketing
Project Management
Website Management
Newsletters
Who am I ? Let's start with basics
Education 📚
BBA
Haaga-Helia
2021-2025
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Business service solutions and languages / BBA
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Specialization: Marketing & communications
University of Helsinki
2016-2019
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Bachelor's degree, Pharmacy
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Licensed pharmacist
Pharmacy
High School Diploma
2011-2014
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Haukilahden lukio
High School
Languages 📚
Finnish
Native proficiency
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English
Professional working proficiency
Swedish
Limited working proficiency
German
Basics
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Work Experience
My most recent work experience is from digital marketing and marketing.
Before I have worked as a licensed pharmacist.
Pierre Fabre
Digital Student Assistant
01/2022 - now​
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Key responsibilities: Newsletters (b2b, b2c), content localization, influencer marketing, website maintenance, coordinating PR
Pharmacist
02/2021-02/2022
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Working as a licensed pharmacist in different pharmacies, employee ambassador, content creation​
Oriola
Pharmacist
09/2019-02/2022
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Working as a licensed pharmacist,
dose-dispensing, content creation​
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Hietalahden
Apteekki
Working with digital marketing
What have I learnt?
My current position is my first office job. They truly hired potential with me. I described my self as a person who "doesn't know lot, but is willing to learn anything".
That attitude and curiosity for new things has helped me a lot. I have learnt to use multiple new tools, how to work with different agencies, how to plan 360 social campaigns with UTM-linking and how to align digital marketing with other marketing activities. I have had a chance to grow from translating social media posts to taking ownership of website projects and planning PR with our lovely PR agency.
Tools: MS Office, Mailchimp, Photoshop, AdobeCampaign, Wix, Ibexa, Canva
Skills: Project management, Creative briefs, Agency co-operation, Content Management, E-commerce, Basics of Meta Business Suite, Basics of Google Ads
What's next?
ðŸ’
I would love to keep improving my skills on social media and content marketing and learn a lot more about SEO and SEM. I've got the basics through assisting tasks and studies, now give me more!
I'm increasing my knowledge on e-commerce, online customer journey and content management in e-commerce with my thesis! Thesis should be ready in May 2025.
Influencer Marketing
There is something magical in connecting the right brand with right influencer.
I also like making briefs and fitting the key message to the content without limiting the creators creativity.
SEO and SEM
I've had the pleasure to assist and help with different SEO/SEM tasks, like keywords, Google ad headlines and descriptions.
Content management
As I'm writing my thesis about utilization of the brand's visuality and values ​​in the pharmacy online stores, my interest for e-commerce and using brand content on partner platforms is rising!
Values
Below you can find some values that I find important at work but also generally in life.
Transparency
Transparency for me means honesty and openness. When atmosphere feels open and honest, it leaves more energy to focus on the actual job. 💛
Soft Values
In my mind, soft values help in achieving psychological safety. Softness in values does not exclude hard work, some days you just need to push. Safe and (mostly) calm environment makes it easier to have that extra power when needed.
Creativity
Creativity means more than pretty visuals. It is essential in problem solving and learning new things. Creative mindset is open and curious.
What else?
What do I do beside of work and studies?
I have a few hobbies; I take dance classes and do aerial acrobatics, run and swim sometimes. To relax I like to crochet, paint and draw.
I also love dogs!